Goal: Launch a year-long initiative to support LGBTQ+ small business owners by awarding 10 trailblazing individuals with $5K micro-grants.

To support this effort, we launched a mini-reoccurring social series celebrating the awarded small business owners. The results? The series became Block Advisor’s most successful social series to date, with posts driving significant MoM engagement rates and upticks in traffic back to the Block Advisor’s blog site.