Hello 👋

Let’s dive into the nitty-gritty. A little bit about me? I’m an inquisitive and driven strategist working to build authentic brands with a cultural purpose. Fascinated by human behavior, I strive to explore cultural nuances, insights, human truths, and technology to craft culture-shifting strategies that engage and cultivate communities. I take a pragmatic people-centric approach to everything I do.

On the day-to-day, you can find me crafting impactful work at Carmichael Lynch––an integrated creative agency in Minneapolis––for a variety of Fortune 500, CPG, B2B, and B2C brands.